Overview
Broadcasts let you send announcements, campaigns, or updates to a segment of your customer base at once. Whether you’re sharing a new product feature, upcoming webinar, or giving advance notice about scheduled downtime, Broadcasts help you communicate clearly and track engagement across your customer base.Setup
Use cases
- Feature Launches
- Announce new capabilities with links to docs or release notes
- Event Announcements
- Share info about upcoming webinars or conferences and track link clicks and engagement for followups
- Outage Notifications
- Proactively notify customers about planned or planned downtime
- Surveys and Feedback
- Distribute NPS surveys or feature request forms
Best practices
- Use audience filters wisely
- Filter by Account Ownership or Custom Fields to target the right audience.
- Preview before sending
- Always send yourself or your team a preview to check formatting and tone.
- Track engagement
- Use the Broadcasts Page to view replies, reactions, and link clicks. You can also pipe live engagement summaries into Slack to let your team follow along in real-time.
- Avoid broadcast fatigue
- Broadcast take up space in your Slack and Teams channels - be concise and only send for important notifications to avoid fatigue